Selected Projects & Case Studies

Below are some of my favourite marketing projects that have helped me learn digital marketing from scratch. Be it SEO, paid marketing, email marketing, designing creatives and landing pages for campaigns, or setting up Shopify — each had its own challenge.

To be transparent, in my initial projects I was guided towards a specific method of analysis and given a sense of which directions to explore, so I can only take credit for the execution of those. In later projects, where I led the work, I applied that knowledge myself and drove the results — my team handled execution while I managed client relationships and strategy.

Projects are listed from the latest to the oldest.

B2B Marketing Automation Platform — From Chaos to Growth

Context: A well-known marketing automation brand had plenty of content assets but was steadily losing organic traffic.
Challenge: Despite a strong product and rich knowledge base, the brand struggled to compete with leaner, SEO-focused challengers.
My part: Led strategy, coordinated execution with writers and SEOs, and managed stakeholder alignment.
What I did: Audited and reorganized existing content into pillar clusters, implemented schema, and optimized for LLM visibility.

Result: Traffic grew from 5K to 16.8K/month in 9 months, bounce rate dropped, and the brand earned placements in AI overviews and snippets.

Content cluster and traffic dashboard for the marketing automation platform project

Ahrefs organic traffic growth chart for the marketing automation platform

Water Submetering SaaS — From No Visibility to Consistent Leads

Challenge: A niche B2B brand with no content or search presence needed to build trust and generate leads from scratch on a tight budget.
Goal: Build visibility, attract high-intent visitors, and drive SQLs through organic + paid channels.
My part: Led strategy and execution across SEO, paid ads, and tracking, with ongoing client coordination.
What I did: Built local regulation pages, launched lean Meta campaigns, added schema, and set up tracking flows.

Result: SEO traffic 3× in 3 months; 10 SQLs/month via ads at under $250/SQL; pages ranked in the top 5 for key queries.

Search ranking report for the water submetering SaaS project

Scaling a New Healthcare Brand with SEO, Local Strategy & Compliant Ads

Challenge: A brand-new healthcare business with no online presence, entering a competitive, regulation-heavy market.
Goal: Drive organic traffic from symptom, therapy, and location-based searches while building trust across cities.
My part: Handled end-to-end execution, on-page SEO, reporting, and client communication.
What I did: Created SEO outlines, structured the site into key service clusters, set up schema and Google Business Profile, and ran compliant Google Ads.

Result: Traffic grew from 1K to 100K/year; location pages ranked in top results and leads flowed from both SEO and Google Business Profile.

Recruitment Management Software — Growing Brand Visibility with Content & LinkedIn

Challenge: A recruitment tech SaaS product had low visibility in search and minimal brand awareness in a competitive B2B space.
Goal: Build search visibility, position the product as a clear solution for recruiters, and generate qualified leads.
My part: Content planning, client management, and reporting.
What I did: Conducted competitor benchmarking, developed content comparing tools and highlighting pain points, coordinated with product/sales teams, created regular product launch newsletters, and drove webinar-based lead generation through collaborations with prominent voices in recruitment tech.

Result: Achieved a 49% increase in organic traffic and a measurable rise in brand searches.

Recruitment software content marketing dashboard

Recruitment software comparison content page

Positioning a New E-com Management Tool with ICP-Led Content

Challenge: A new multi-store SaaS tool with no content, no ICP clarity, and zero search visibility in a competitive niche.
Goal: Identify the ICP, build authority through SEO, and start ranking for pain-point and comparison keywords.
My part: Led execution across ICP research, content creation, SEO setup, and analytics tracking.
What I did: Mapped ICP pain points, created problem-first blog content, optimized on-page SEO, and built topical clusters.

Result: Top 10 rankings for 3 core blogs in 3 months, early demo requests, and a scalable SEO structure in place.

Pilot Projects

Lightweight experiments that drove results

ABM Campaign — Personalization at Scale for a B2B SaaS Brand

Challenge: Needed a lean ABM setup to target 3 enterprise verticals with quick results.
Goal: Build ICP-specific landing pages and run measurable LinkedIn + email outreach.
My part: Led messaging, segmentation, targeting, and performance tracking.
What I did: Created segmented pages, ad/email copy, sourced contacts, tracked CPL.
Result: 3 qualified leads in 30 days — 23% open rate, 6% reply rate, 2 discovery calls.

Shopify Build — Automating a Niche Coffee Marketplace

Challenge: Cluttered Shopify setup with poor SEO and manual listing friction.
Goal: Improve site performance and automate product listing SEO for scale.
My part: Led SEO automation, plugin cleanup, and technical coordination.
What I did: Cleaned backend, added schema, automated meta/title logic.
Result: Better site speed and a scalable SEO setup, ready for multilingual expansion.

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